Programme

09:30 – 09:45	Introductions
09:45 – 10:15	Healthcare-acquired infections and the media Why healthcare infection is a story Why it is important to use the media Different types of media/social media Working with the communications team
10:15 – 10:45	Interview techniques Controlling the interview Handling difficult questions Using examples/stats Interview planning
10:45 – 11:00	Coffee and tea
11:10 – 12:15	On the air - LIVE Radio interviews on proactive stories Tips for radio Live radio interviews and feedback
12:15 – 12:30	Newsflash - reactive story scenarios
12:30 – 13:15	Lunch
13:15 – 14:00	Radio interviews on newsflash stories Perform a pre-recorded interview and hear he selected soundbite in a bulletin
14:00 – 15:00	On camera - live TV interviews Tips for TV interviews Perform a TV interview
15:00 – 15:15	Coffee and tea
15:15 – 16:15	Face the enemy or down the line TV interviews Perform live TV interviews alongside an 'opponent' or down the line
16:15 – 16:30	Final discussion
16:30	Close